See you at the ISPO 2018 Longboard Embassy

ISPO 2018 - The 6th Longboard Embassy mockup

We’re now less than a week away from ISPO 2018, Europe’s biggest international sports trade fair in Munich, Germany. Once again numerous longboard brands, manufacturers, distributors and fellow action sports exhibitors will be gathered on the floor of the 6th Longboard Embassy in Hall A5, organised by 40inch Longboard Magazine.

This year’s Longboard Embassy will host over 50 longboard and skate brands from all around the globe. You can see the list of all exhibitors who have confirmed their participation on Longboard Embassy’s Facebook page or on the photo below.

ISPO 2018 Longboard Embassy floor plan
ISPO 2018 Longboard Embassy floor plan

Besides organising a place for exhibitors to present their new collections, 40inch also made sure to keep visitor entertained with a Whitezu 12 meter long wave system, a surf skating workshop with Matteo Tontini and his crew and performances by Ben Blaskovic on Sunday night and Eddie Booze on Monday.

ISPO 2018 - The 6th Longboard Embassy mockup
ISPO 2018 – The 6th Longboard Embassy mockup

Join the fund raiser for Philippe and Esther

40inch will also organise a fund raiser for Philippe and Esther who were diagnosed with cancer and need financial support in order to get the drugs they need and trust.

As a surf and skate magazine, we have created a platform that is about the fun of life. However, there are more important things than surfing or skating. Things that could change our lives in a moment. In the positive as in the negative way.

It is shocking when acquaintances or even young people get cancer. You can not do anything about it. The diagnosis appears like a thunderbolt. That’s what happen to Philippe and Esther. Both talented, both super positive and both have changed their life because of the disease.

In addition to the disease, a financial ordeal began for both of them. Medicine that is not manufactured and promoted by the pharmaceutical industry is not payed by the health insurance fund.

In particular, the active substance THC, is only prescribed in certain cases. If you trust it and know that it helps, then this does not necessarily mean that the insurance company covers the costs. For Philippe and Esther it means somehow finding the money for the drugs.

Visitors can help raise funds for the cancer treatment of Philippe and Esther simply by bringing a few beers from their home region.  The Longboard Embassy bar will sell the beer, while the price will be determined by the buyers. One euro of every beer sold will go to the cashier and the rest will be donated.

We also plan on bringing a few Laško’s to help out and of course drinking a beer or two while we’re there.

Last but not least, 40inch is also planing a little surprise, so be sure to bring your street skate along with some beers to Hall A5.

See you soon!

European longboard wheel brands

European longboard wheels

One thing is for sure, longboard wheels are that one part of our gear which we use up faster than everything else. The more you skate, the more you need and if you’re looking to support your local business there are quite a few options available on the European longboard wheel market.

We’ve compiled a list of European wheel and longboard companies that have their own branded wheel models for you to get to know better and maybe discover some new ones.

There may be other European wheel brands that we did not mention, so if you know any, let us know in the comments below, so we can add them to the list. You can also share your experience with these brands to help others.

Please note that this list is in random order and the point of this article is to introduce you to European longboard wheels rather than evaluate them. It’s up to you to try them out and decide which are the best for you. 

Let’s get started…

Ninetysixty Freeride & Slide wheels

Ninetysixty is a longboard wheels brand by the German shop Longboardshop.de  which also has a rich history in manufacturing snowboard and longboard decks under the brand name Pogo. All of their decks are made in their 400-year-old farm in Baden Württemberg.

The Nintysixty longboard wheel range includes 4 models. They come for quite cheap so don’t expect them to have a “pro level” performance. Nintysixty are great entry level wheels especially if your focus is to learn how to slide, but they will also serve well to more experienced riders focused on faster freeride or tech sliding.

Ninetysixty Freeride Wheels 70mm

The Ninetysixty freeride wheels will cater to your budget and your freeride needs with a 70 mm height, 56 mm width, a 78a durometer, rounded lips, and a 48 mm contact patch. The core is semi centered so you can’t flip them, but they will make up for it with a stone ground finish meaning you don’t need to break them in which makes them also very beginner friendly.

NINETYSIXTY 70mm Freeride Wheels
NINETYSIXTY Freeride 70mm Longboard Wheels

Nintysixty Freeride wheels features:

  • Size: 70 mm
  • Width: 56 mm
  • Contact patch: 48 mm
  • Durometer: 78a
  • Core: Semi centered

Available in black or green, the Nintysixty Freeride wheels are priced at 34.95 EUR and available at Longboardshop.de.

Ninetysixty Slide Wheels 70mm

Sporting a vibrant yellow color, the 70 mm slide wheels by Ninetysixty are another entry level wheel good for improving your freeride skills at medium speeds. The wheel is 70 mm high, 45 mm wide with a contact patch of 40 mm and a 78a durometer. Their centered core is designed to avoid coning, enabling you to flip them around every once in a while.

NINETYSIXTY 70mm Slide Wheels
NINETYSIXTY  Slide 70mm Longboard Wheels

Nintysixty Slide wheels features:

  • Size: 70 mm
  • Width: 45 mm
  • Contact patch: 40 mm
  • Durometer: 78a
  • Core: Centred

Sharing the same durometer and price like the wheels mentioned above, these carry a price tag of 34.95 EUR.

Ninetysixty Slide Wheels 65mm

The smallest and the cheapest in the Ninetysixty collection are the 65 mm white Slide wheels. With an 80a durometer, 40 mm width and a 34 mm contact patch, these will easily go sideways. They have been described as slippery and appropriate for those who are trying to learn stand up slides at lower speeds.

NINETYSIXTY 65mm Slide Wheels 
NINETYSIXTY Slide 65mm Longboard Wheels

Nintysixty Slide wheels features:

  • Size: 65 mm
  • Width: 40 mm
  • Contact patch: 34 mm
  • Durometer: 80a
  • Core: Centred

As an all-around wheel meant for cruising, sliding and also street skate, these only cost 29.95 EUR.

Slide Perfect Wheels

Slide Perfect Wheels is a UK based longboard wheel company that started with Bodhi Keen and a group of friends in 2015, with the aim to provide smooth sliding and affordable wheels for the UK market. Years of playing with different formula’s resulted in a line up focused on going sideways. The wheels are designed and tested in the UK.

Slide Perfect Supremacys

The SP Supremacys freeride wheels are available in three durometer options (86a, 83a, and 78a) which you can choose from for just the right amount of slip or grip.  All share a large centerset core, a total height of 70 mm, 47 mm width, rounded lips, and a stone ground finish. It is noted that these have a very slippy first few slides, but once you break them in, they should provide a nice and consistent experience for your sideways action.

Slide Perfect Wheels - Supremacys 78a, 83a and 86a
Slide Perfect Wheels – Supremacys 78a, 83a and 86a

Slide Perfect Supremacys features:

  • Size: 70 mm
  • Width: 47 mm
  • Contact patch: 44 mm
  • Durometer: 78a, 83a and 86a
  • Core: Centerset

The price of a set of Supremacys is £35.50 or around 40 EUR on their website.

easygoinc.

This Austrian brand is mainly known for their longboard decks, but they’ve recently expanded their repertoire to clothing and van makeovers. But besides that, they currently offer one wheel model known as the Freds Slidewheels.

easygoinc. Freds Slidewheels

These green 65 mm wheels have an offset core, a width of 37 mm and a 78a durometer. With a nice freeride shape and a stone ground finish, the Freds are another good entry level wheel at a cheap price.

easygoinc. Freds Slidewheels
easygoinc. Freds Slidewheels

easygoinc Freds Slidewheels features:

  • Size: 65 mm
  • Width: 37 mm
  • Durometer: 78a
  • Core: Centred

The price you ask? Well if you check out their website you will find the Freds Slidewheels for as low as 29.90 EUR.

Walzen wheels

Waltzen is a German company that developed their own urethane formula which is now 100% made in Europe. In the past, we did a post about the Walzen Insul wheels with Roman Tschofen , but for this article, I chose to have a closer look at their Walzen Kiosk wheels.

Walzen Kiosk longboard wheels

The Walzen Kiosk wheels are available in three different colors. The green and orange models sport a 60 mm diameter, a  width of 41 mm, rounded edges and a contact patch of 32 mm. The core is offset and is placed inside their personally developed urethane with a 78a durometer.

Their blue Kiosk longboard wheels share the same dimensions as their green and orange counterparts, with the only difference being an 82a durometer. All Walzen Kiosk wheels are priced at 44.90 EUR  on Concretewave.de.

Walzen Kiosk wheels features:

  • Size: 60 mm
  • Width: 41 mm
  • Contact patch: 32 mm
  • Durometer: 78a (green & orange), 82a (blue)
  • Core: Offset

Olson&Hekmati

Olson&Hekmati is a European longboard brand based in Mainz, Germany. Besides their flagship board models and slide gloves, they offer quite a few longboard wheels that will cater to your needs. In the past, we did a review of their Pro Grip wheels with Steffano Barbizzi but in this article, we’ll have a look at their cruiser and freeride longboard wheels.

Olson&Hekmati Cruiser Grip 63 mm longboard wheels

The Olson&Hekmati Cruiser Grip wheels are available in three different colors. Each has a total height of 63 mm and width of 45 mm. Their 79a durometer, offset core, edged lips and a glossy finish offers a good amount of grip when charging your favorite roads.

Olson&Hekmati Cruiser Grip 63 mm longboard wheels
Olson&Hekmati Cruiser Grip 63 mm longboard wheels

Olson&Hekmati Cruiser Grip 63 mm longboard wheels features:

  • Size: 63 mm
  • Width: 45 mm
  • Contact patch: 43 mm
  • Durometer: 79a
  • Core: Offset

The price is just 10 cents below 50, with a price tag of 49.90 EUR on their official website.

Olson&Hekmati Cruiser Slide 60 mm longboard wheels

If you’re more into sliding then the Olson&Hekmati Cruiser Slide wheels would be a better choice since they have a freeride shape, a rounded design, and a 79a durometer. Their 60 mm height and 40 mm width and a stone ground finish make these wheels good for learning standup slides and also tech sliding.

Olson&Hekmati Cruiser Slide 60 mm longboard wheels
Olson&Hekmati Cruiser Slide 60 mm longboard wheels

Olson&Hekmati Cruiser Slide 60 mm longboard wheels features:

  • Size: 60 mm
  • Width: 40 mm
  • Durometer: 79a
  • Core: Centred

The Olson&Hekmati Cruiser Slide wheels are available in three different colors and priced at 44.90 EUR.

Delta Boards

Update: Delta Boards indefinitely discontinued the production of their longboard wheels in February 2018.

Delta Boards is a German skater owned brand which amongst other things offers six longboard wheel models split into two collections, the Bluesky series, and the Inthane series. In this article, we’ll check out the Delta Boards Reifenz longboard wheels from their Bluesky series.

Delta Boards Reifenz longboard wheels

The Reifenz longboard wheels are available in two sizes, 70 mm and 65 mm, both well below 50 EUR. We’ll have a closer look at both, starting with the 70 mm model.

The Reifenz 70 mm longboard wheels are made from their Bluesky urethane with an 83a durometer and a centered core. With a 45mm width, a good rolling speed and a stoneground finish these wheels were created for leaving a great amount of thane. As a result, you can’t expect them to last as long as other more expensive wheels, but with a low price of 27.50 EUR these are still a good wheel to try out.

Dela Boards Reifenz 70 mm longboard wheels features:

  • Size: 70 mm
  • Width: 45 mm
  • Durometer: 83a
  • Core: Centred
Delta Boards Reifenz 70 mm longboard wheels
Delta Boards Reifenz 70 mm longboard wheels

The Reifenz 65 mm longboard wheels share the same formula and durometer as the 70 mm model but have an offset core and a width of 45 mm. This smaller model is priced at only 22.50 EUR making them the cheapest longboard wheel in this article.

Dela Boards Reifenz 65 mm longboard wheels features:

  • Size: 65 mm
  • Width: 45 mm
  • Durometer: 83a
  • Core: Offset

Lobo wheels

This Polish longboard wheel brand known as Lobo introduced their first wheel model back in 2015 in a limited handmade series fresh from Lobo’s own workshop and laboratory in the north of Poland.

If you search our website you will find that we already did some reviews for their Lobo Kraken downhill wheels and their Medusa freeride wheels with Michal “Ty Mon” Tyburski which based on Michal’s experience last ridiculously long.

Well, Lobo Wheels are currently still hard at work updating their website with their current lineup, but by the end of February / early March, you’ll get a chance to know more about their new 2018 DH Kraken and Meduza freeride longboard wheels in two durometers (77a and 81a).

Although the pictures above are from their last year’s models, you can expect the 2018 Lobo wheels to have a new core design and different color models. The expected price for their Meduza freeride wheels is 57 EUR while the Kraken downhill wheels will be price at around 65 EUR.

Long Island

Long Island is Spanish longboard brand with a wide array of longboard decks, skate accessories and currently nine listed longboard wheel models that cover most disciplines. Because there are so many wheels to chose from, I’ve chosen the 65 mm Giants for this article, but you are free to check out their other wheel models on their website.

Long Island Giants 65 mm wheels

The 65mm Giants are one of the listed Long Island’s freeride wheels. They are 65 mm high, 45 mm wide, with a contact patch of 43 mm. Rounded edges, a sideset core and a stone ground finish complete this 83a wheel.

Long Island 65 mm Giants Longboard Wheels
Long Island 65 mm Giants Longboard Wheels

Long Island Giants 65 mm longboard wheels features:

  • Size: 65 mm
  • Width: 45 mm
  • Contact patch: 43 mm
  • Durometer: 83a
  • Core: Sideset

Based on their characteristics, these would be a good wheel for freeriding and even beginners who want to step up their stand up game.  The Giants are available on the Long Island website and numerous stores at around 35 EUR.

Mindless Longboards

Native to the UK, Mindless Longboards offer a wide array of longboard completes, trucks, wheels and even accessories that cover all riding styles and levels. Currently, their products are split into two lineups, the Mindless Classic range, and the Mindless Voodoo Magic Premium range.

For this article, I chose to take a closer look at their premium collection which includes three longboard wheel models, the Haraka, Kabila and Maji wheels described below.

Mindless Voodoo Maji 70 mm longboard wheels

The Mindless Voodoo Maji sets are made from their very own Mojo formula urethane packed into a 70 mm high and 51mm wide longboard wheel with rounded edges and a contact patch of 42 mm. These feature a stone ground finish, a pre-ground running edge combined with outer to inner rounded lips and a slightly offset core. The Voodoo Maji wheels are available in three different color/ durometers and are priced at 34.90 EUR on their official website.

Mindless Voodoo Maji 70mm longboard wheels
Mindless Voodoo Maji 70 mm longboard wheels

Mindless Voodoo Maji longboard wheels features:

  • Size: 70 mm
  • Width: 51 mm
  • Contact patch: 42 mm
  • Durometer: 78a (green), 81a (purple), 82a (orange)
  • Core: Offset

Cult wheels

Cult Wheels is a longboard wheel brand from the United Kingdom. It is a sister brand of Sabre trucks and Lush Longboards, managed by the Vandem longboard shop.  If you search our page you will find our review of their Cult Emperors which we did when they came out and even Tikialex’s experience putting the Cult Raptures on his street luge.

Despite having a bunch of good wheel models, for this article, I chose to focus on only one of them, the Cult Chronicles.

Cult Chronicles

If you’re looking for a good 65 mm wheel to put on your freeride setup, then you might consider trying the Cult Chronicle. All in all their width is 50.5 mm with a contact patch of 36.5 mm and a center set core.

Cult Wheels Chronicles
Cult Wheels Chronicles

Made from the Cult Neurothane formula in a 78a durometer and a stone ground finish, these wheels wear evenly and offer a great amount of fun putting them sideways. The Chronicles carry a price tag of 48 EUR but despite their size, they offer long-lasting fun.

Cult Chronicle longboard wheels feature:

  • Size: 65 mm
  • Width: 50.5 mm
  • Contact patch: 36.5 mm
  • Durometer: 78a
  • Core: Centred

DTC Wheels

DTC Wheels originate from France and are the best known for their precision aluminum core longboard wheel models. While the price for these is higher than the average in this article, DTC enables skaters to send in their cored aluminum wheels to be reshaped with a fresh batch of urethane for less than the price of the original wheel.

However, I decided to check out their more affordable M series with a ‘standard’ plastic core which I found to be less known.

DTC M series 70mm longboard wheels

The DTC M series longboard wheels are designed with a freeride shape, a total height of 70 mm, an offset core, rounded edges and a contact patch of 36.8 mm.

DTC M series 70mm longboard wheels. Photo by Skate Deluxe skate shop
DTC M series 70mm longboard wheels. Photo by Skate Deluxe skate shop

DTC M series 70 mm longboard wheels features:

  • Height: 70 mm
  • Width: 47 mm
  • Contact patch: 36.8 mm
  • Durometer: Soft
  • Core: Offset

The DTC M series 70mm longboard wheels offer the trusted DTC knowledge at a more affordable price of 49.99 EUR on Skate Deluxe.

Thing Wheels

Thing Wheels started their journey in France back in 2009 but put out their very first prototype a year later with the support of local partners. Since then they have been hard at work testing their numerous prototypes and by the end of 2015, they first introduced the final product on a local French freeride. Well, we first saw Thing wheels in 2016 when we visited Go Goats freeride. At the time we also posted an article about Thing wheels which you can check out here for more info.

THING ’01’ LF longboard wheels

The THING ’01’ LF longboard wheels are 70 mm high, 52 mm wide and sport a contact patch of 38 mm. The all-around shape is completed by rounded edges, thick solid lips and a big centered core to keep them rolling. This model is available in three different colors/durometers.

THING ’01’ LF longboard wheels
THING ’01’ LF longboard wheels

Thing’s own urethane formula called LEVEL FORMULA (LF) makes up the  01 LF wheels in three colors and hardness levels: violet (Hardness 2), yellow (Hardness 3) and green (Hardness 4) on a hardness scale from 1 (softest) to 6 (hardest). All of them are designed, developed and made in France.

Thing ’01’ LF 70 mm longboard wheels features:

  • Height: 70 mm
  • Width: 52 mm
  • Contact patch: 38 mm
  • Durometer: violet (Hardness 2), yellow (Hardness 3) and green (Hardness 4)
  • Core: Centred

Because Thing wheels are produced in small quantities a, the price of a set is 69.50 EUR, but you should also know that these are currently available only in France via their official website.

Buddha Wheels

The Spanish Buddha Wheels are a sister brand by Hydroponic that cater to freeride, downhill and cruising needs. The wheels are made from their Technical Urethane formula also known as BuddhaThane.  As an introductory model for this article, I chose the Fukyo wheel model.

Fukyo longboard wheels

Buddha Fukyo freeride wheels are described as versatile and aggressive by the manufacturer. The wheel dimensions are a 70 mm height,  45 mm width with bevelled lips (between a Square and Rounded) and a center set core.  Its 85a durometer and BudhaThane should provide long slides without loosing grip.

Buddha Fukyo longboard wheels
Buddha Fukyo longboard wheels

Buddha Fukyo longboard wheels features:

  • Height: 70 mm
  • Width: 45 mm
  • Contact patch: 38 mm
  • Durometer: 85a
  • Core: Centred

The Buddha Fukyo longboard wheels go for 44.60 EUR on the hyclothing.es online store.

Bastl Boards

Bastl Boards is a family business that calls Leipzig, Germany its home. Bastl was founded in 2008 with a simple mantra ‘’have fun skating’’. Since then the brand developed into an international team of riders while continuously collaborating with local artists.

Well besides longboard decks, their own coffee and clothing, they also have their own branded longboard wheels made in the US.

Bastl Popow longboard wheels

If you have a look at their website, you will find six different coloured wheels in a 82a and 80a durometer made from their ‘Big Smile’ formula. The Popow wheels can be mixed and matched to keep you setup colourful and fun. Despite the different colours, they all share a 65 mm height, a centerset core, rounded lips and a grounded surface.

Bastl Boards - Popow longboard wheels
Bastl Boards – Popow longboard wheels

The Bastl Popow wheels are designed for dancing and cruising, but it’s stated that you can also take them for a ride at your local freeride spot.

Bastl Popow longboard wheels features:

  • Height: 65 mm
  • Contact patch: 35 mm
  • Durometer: 80a, 82a
  • Core: Centerset

The price is 15 EUR per wheel so you can choose your own colour combination.


Now it’s your turn…

Have you skated any of the wheels mentioned in this article? Share your experience with us and help others to know more about these European longboard wheels.

If we forgot any other brands or if there’s brands that we’re not aware of, please let us know about it via our email info@longboardmagazine.eu and we will add it to the list. Thank you.

Facebook announced to show even less content from publishers and brands

A couple of days ago Facebook announced that the News Feed will show even less content from publishers and brands while it will push content from your friends, family and groups due to the News Feed being overflown with promotional content published by Pages.

That’s all cool, we all hate advertisements, right?

Well, guess what…

These changes will not be affecting Facebook’s advertising system, they will be affecting Pages that you actually liked. These are not forced on to you. You chose to follow them and to see the content they publish. While marketers will be paying, you’ll still be bombarded with their ads.

So how will this then actually help us, the Facebook users?

It will not! It will only make us more exposed to advertisements as there will be less noise by the Pages posts. Even as it is, Facebook is showing an advertisement after every 4th post!

So, on my News Feed, out of 20 posts I see, 4 are an advertisement, but there’s no space on the timeline to show posts from Pages I liked?

I call Bull****.

At least by “liking” the Pages, you have the control to see what you want.

And what about the advertisements?

You can’t control these, Facebook simply pushes them in the News Feed and you only have a choice to hide the advertisement after you already saw it. However, that will not stop other advertisements from showing. Sure you can use adblockers but that’s not the point. The point is what Facebook actually is…

You can expect to see less posts from Pages you like and more posts from your friends and family and the same amount of annoying commercials.

How does that make any sense?

The way I see it, Facebook came up with one of the biggest hoaxes in the history of the Internet.

Facebook has used all those Pages to grow the number of people using Facebook and now, when it has enough users, it’s time to scam the Pages and force them into paying to be seen.

It only wants to make sure that your precious focus doesn’t get ‘wasted’ on posts from Pages that reach you organically for free, so that you can notice those advertisements that Facebook is making money with easier.

Of course, most probably they would never admit this and after all I am only speculating. But I think that it’s quite obvious what is happening.

If they would have an honest intent to make the user experience better, they would not be showing an advertisement after every 4th post and I would not be fed with posts like “John commented on this post by XYZ” from a year ago  on a content that I don’t even give a crap about, like football or politics or another vegan post making me feel like garbage for eating meat.

Anyway…

What does this mean for many small longboard businesses who are already struggling to get noticed in an ever more busy Facebook News Feed and what will happen to the big ones? What about all those longboarding related pages that share your videos, and what about your pro-rider fan page?

Let me tell you a joke…

A little girl asked her mother to give her some chocolate. The mother then told her to first wash her hands and then she can have the chocolate. The girl then said; But mum, I don’t have hands. Well…No hands, no chocolate, the mother said.

So, you wonder how does this sick joke relate to Facebook?

Consider this…

It’s known that Facebook will push the posts users are engaging with more, meaning that the post will have a good reach if the users like it, share it and comment on it.

Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses. ~ Adam Mosseri, Head of News Feed

As I mentioned earlier, many small brands, like core longboarding brands you love, will actually not even get a chance to get noticed. If their Pages will not be receiving enough engagement during the next few months when Facebook will be ranking them, they might even be ignored and eventually abandoned and forgotten. Big media feeding you with bullshit has money to pay for advertising, so you’ll be seeing them for sure.

In Facebook’s scenario, the Pages should be producing content that the users will engage with; discuss about it. While that’s all right, you should know that this is extremely hard to achieve unless you post something that triggers user’s emotions, like a post about an animal being abused or Trump tweeting from his shithole.

You can actually expect to see more of the stuff that you hate, just because you’ll be responding to it and interacting with that type of content. You can for sure expect to see less from your fellows board makers, event organisers and longboarding media hubs just because they’re not posting much stuff that will shock you, so you will not be commenting, sharing and liking.

Facebook has been doing this noticeably for more than a year now. It’s nothing new, but their latest announcement points out that they will be cutting the Pages’ reach even more.

So, back to the chocolate…

New pages and pages with a small amount of followers will basically have no chance of growing, unless they have something revolutionary to show and their post goes viral. Even then, the Page Likes are not guaranteed, and even if they were, what’s the use of them, when Facebook is heavily limiting its reach, showing the content to only less than 10% of those followers. When starting, they will have no followers, no engagement, no comments and likes… They are doomed right from the start. This way it will not make sense creating one except for the purpose of posting paid adverts.

So, there you have it…No hands, no chocolate.

What can longboard brands, media and community pages do about it?

If you’re running a Facebook page, it’s time to reconsider how you’re spending your time. Is Facebook bringing in new customers or are you in the bubble, constantly showing your content to the same people? How many new followers does your page get every month? Is it between at least 200 – 500 new followers every month? No? Then forget about it, you’re not reaching enough people and you’re doing “Sisyphus work”.

It’s time for you to wake up. Some brands have already adopted new practices, basically almost completely quitting Facebook and actually making progress with their business.

Many brand owners will feel as if they may have to start from scratch, but considering what Facebook is doing, they will soon be left with no other options than paying for advertising or ending their business.

You can still take action.

Here are some of the options you’re left with…

Buy comments, likes and shares (not recommended)

Well of course, a businesses will be able to buy comments, likes and shares as usual. When used smart, this services can help their content go viral, especially when it’s something really interesting to see. That’s how it’s often done. However, this will only work for content that the general public will be interested in, for example, a crazy driver doing crazy stuff on the road…We can all relate to that, because most of us are drivers ourselves and seeing this makes us angry or shocked so we’ll respond to it and share it.

For a longboard brand this method will not help unless they publish a video of their team rider getting almost hit by a car, which would shock everyone and they’ll be sharing like “Look at this crazy bastard”. So nothing really good would come out of that for the brand. And if they will post a standard raw run video as they usually do, this will not resonate with the general public’s interests.

Just to make it clear, I do not recommend buying followers or likes…

Continue to grow the number of your flow team riders which you can exploit as your personal “share army”…business as usual

One thing that longboarding brands can do is to continue growing their flow team and build their personal “share army”. More team riders means more people who will share and comment on their posts.

It already feels like everyone “skates for some brand”, basically working and providing promotional services illegally. There’s almost no skate videos without some brand being tagged. And that’s how together with Facebook, the longboarders unintentionally actually killed the longboarding media sites and forums.

Instead of those having a role of providing a platform for the community, news sharing, rider features, brand promotions, the users have taken over the role of promotors.

That’s all still good…but now the time has come when Facebook will make an end to it and make the bubble we are in even stronger, meaning that we will be promoting to each other (limited to our friends and family) until your sponsors realises that you’re not reaching new people who will become their buyers.

Because, for example, you have 300 friends on Facebook and you’ll be limited to that group of people and their posts, unaware of many other things that are in your interest, not reaching new people as fast as your sponsors need you too.

Facebook Pages like Longboard Magazine are meant to be social media hubs where you can learn about new riders, gear, events and other longboarding related things, which are outside of your bubble (those 300 friends) and you’re not connected with.

We never charge for that, we do it for free so that the community would grow, businesses would be able to get new customers and the events would have riders. We are not selling anything… So, community builders like us, who spent almost a decade working on our Facebook pages serving others and mostly helping Facebook (in the beginning) to get people on it, can now shove it up their arse.

It’s our own fault. For many years we knew that this is coming, but we were all too hungry for attention, likes and shares… So instead of building our websites, we started wasting our time on building Facebook, which now has the agenda to put us out of “business”.

Think about how the longboard makers and event organisers feel when they’ve spent so much time and money on building their presence on Facebook, but now they will simply loose that, because Facebook betrayed them for the sake of their own profit.

We do recommend having team riders and making them aware of this problem and telling them to share your posts. But if that’s your primary reason for getting the riders, you’re doing it wrong. There’s plenty of those who are doing it and they look huge on Facebook while at the end of the day, their business doesn’t grow leading them to falsely conclude that there’s not enough consumers for their products.

Tell your followers to mark your page with “See first”

This option is available from the menu next to the “Like” button under the cover photo. People who want to make sure that they see the content published by your page can simply activate this and you should suggest them to do it because not everyone is aware of this feature.

Most important; focus more on your own websites, newsletters and do good SEO

Instead of feeding  Facebook by publishing all of your content on it, you should focus more on building your own website, have unique and great content published there, build a newsletter list etc… and connect with other media sites in order to get relevant quality backlinks and expand your audience. Tell you riders to give some high quality unique content to media sites instead of posting it straight to Facebook. That’s how the content will reach new people, outside of the rider’s personal bubble, it will enable your business to expand its audience and grow.

So, don’t dump your content’s value by throwing it on Facebook as if it’s worth nothing. It will get some views and by the next day it will be forgotten. Make something special with it, write a blog post for the video, add some photos, put it on your website in the video section, make it easy for people to find it in one place…Don’t be yet another post in the timeline that got thousands of 3-seconds views.

Create good content on your website, provide value to the readers and they’ll stick around. If not, you’re obviously not having anything special to show and Facebook is probably right when it wants less of you in the News Feed. It may sound cruel but that’s how it is.

Make sure to do good Search Engine Optimisation, so that people can find your website in Google when they are actually searching for something like “buy longboard” and similar (you’ll need the backlinks for that which I mentioned earlier). This will actually help your business, not showing your videos to the same people over and over again who are not on Facebook to buy something, but just to spend time and see what’s up.

There… I have to stop somewhere, otherwise I could go on for ages.

What will you do about it?

Save space with the Wall Ride skate rack by Zanocchi & Starke

Wall Ride skate rack by Zanocchi & Starke

Zanocchi & Starke, a design studio founded in Turin, Italy created their own skate rack know as the Wall Ride. It is a practical and versatile wall mounted rack, great for those who want to keep their home organised and their walls clean.

Wall Ride skate rack by Zanocchi & Starke

As opposed to standalone skateboard racks which we often see in stores and trade shows, this wall rack can be safely screwed into a wall saving space and doubling as a shelf. With Wall Ride the wheels of the skateboard never risk dirtying the walls and the graphic of the deck is always in plain sight. Three hooks and two shelves allow to hang and host anything else used in everyday life.

Wall Ride skate rack by Zanocchi & Starke

Furthermore, the same slot used to slide the longboard or skateboard into the rack serves as a handy bottle opener.

If you are in need of more space and want to keep your home organised, you can get a Wall Ride skate rack for 125 € directly from Zanocchi & Starke.

Triple 8 – The Certified Sweatsaver Skateboard Helmet

Triple Eight NYC - The Certified Sweatsaver with Tony Hawk

Triple 8 NYC announced two new exciting news. The first one is the release of their new half shell skateboard longboard helmet ‘’The Certified Sweatsaver’’ and the second is their welcome of Tony Hawk to the team.

Here’s why this news is exciting…

Triple 8’s Certified Sweatsaver is a ‘’bucket’’ skateboard helmet in a hard shell ABS construction with high impact absorbing EPS foam and thick dual density soft foam surrounded by their plush Sweatsaver fabric.

The brand states this is the first and only helmet to fully integrate EPS foam and dual density soft foam. They’ve created what they like to call a dual certified skateboard helmet or The Holy Grail of Comfort and Protection.

Triple Eight NYC - The Certified Sweatsaver
Triple Eight NYC – The Certified Sweatsaver

The Certified Sweatsaver Helmet is available in various color models and complies with both U.S. CPSC 1203 and ASTM F1492 Skate Safety Standards.

Feature-wise it includes multiple ventilation vents on the front, top, and back of the helmet, 2 sets of fit liners and an adjustable strap with a plastic buckle.

As Triple 8 mentioned on their website, a portion of the sales will be donated to the Tony Hawk Foundation to continue its mission of empowering youth by creating public skate parks in low-income communities.